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We were asked to create a social campaign for the FIAT brand, targeting millennial females. Emma Roberts’ sophisticated wit and undeniable charm made her the perfect partner.
This video series, rooted in simplicity and utilizing quick cuts and hard-hitting quips, captured content focused on vehicle features and cultural days relevant to Emma’s fans and the FIAT brand’s audience by using real comments from the FIAT brand’s twitter.
In keeping with the style and tone of the campaign, we captured additional content including Instagram stories, still photography, gifs to share across the FIAT brand’s social channels and Emma’s personal Instagram channel.
CD: Mick O'Brien
ACD: Bryan Lark
AC: Aaron Johnstone
CW: Tara Lang
Production: Rodeo Show